Get your internet leads called back
Tell us about your business. A team member will call you back.
No long sales pitch. A real person calls you back.
The follow up problem
The first contractor to call back usually gets the job
When a homeowner fills out a form on your website, a Google ad, Facebook, or Angi, they are rarely waiting on one company. Lead platforms often share the same request with several contractors, and plenty of homeowners submit more than one form while the problem is in front of them.
They are sitting with a phone in their hand, ready to talk to whoever reaches them first. Not the cheapest company. Not the best reviewed one. The first one.
Your team is not slow because they are bad at their jobs. They are on a roof, under a sink, or in a crawlspace. By the time someone gets back to the office and works through the inbox, the lead is hours old.
That is not a lead generation problem. It is a follow up problem. Perceptionist fixes it by calling every internet lead within 10 minutes, with the goal of reaching the customer while they are still on your website.
Perceptionist internet lead follow up at a glance
- Service
- Outbound follow up on internet leads by live agents, in your business name
- First call
- Within 10 minutes of the lead reaching Perceptionist
- Attempts
- Three calls on day one, one more the next day
- Calling hours
- Until 9 PM on weekdays and 8 PM on weekends
- Lead sources
- Website forms, Google Ads, Facebook, and Angi
- Booking
- Into ServiceTitan, Housecall Pro, or a custom API connection
- Experience
- Serving home service businesses since 1998
Speed to lead
What is speed to lead, and why does it decide who books the job?
Speed to lead is the time between a customer submitting a request and a business making first contact. For contractors buying internet leads, it is one of the few numbers you fully control, and it has more to do with whether a lead turns into a job than most owners expect.
The most cited research on lead response comes from a Harvard Business Review audit of 2,241 U.S. companies. Firms that tried to contact a lead within an hour were nearly seven times as likely to qualify it as firms that waited even one hour longer, and more than 60 times as likely as firms that waited 24 hours or more.
2,241
U.S. companies audited with a test web lead
37%
responded to the lead within an hour
23%
never responded at all
42 hrs
average response time among companies that did respond
Source: Oldroyd, McElheran and Elkington, "The Short Life of Online Sales Leads," Harvard Business Review, March 2011. The audit covered U.S. companies across industries, not contractors specifically.
Here is what typically happens to an internet lead while the clock runs.
They just hit submit. The pipe is still leaking or the system is still down, and they expect a call. Reach them now and you are not competing with anyone yet.
Other contractors who got the same request are working their lists. Your call is now the second or third conversation, which means you are answering objections instead of booking a job.
The urgency that made them fill out the form has been absorbed by everything else. Reaching them now takes multiple attempts, if it happens at all.
You still paid for this lead. You just will not get anything for it.
Illustrative timeline. Actual timing varies by trade and how urgent the job is.
Now apply that to your business. If you spend money on Google Ads, Facebook, or Angi every month and half those leads sit untouched until the next morning, you are not buying leads. You are buying your competitor's leads and paying for the privilege.
How it works
How Perceptionist follows up on your internet leads
Internet lead follow up runs on the same trained agent team that answers phones for Perceptionist clients. The difference is direction. Here, we make the call.
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Your lead reaches us the moment it comes in
Website form fills, Google Ads leads, Facebook lead forms, and Angi requests route to Perceptionist automatically. No forwarding, no copying and pasting, no waiting for someone in your office to notice.
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A live agent calls within 10 minutes
The first outbound call goes out within 10 minutes of the lead reaching us. The goal is to reach the customer while they are still on your website. Agents call in your business name, using your script, your service area, and your pricing.
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We keep calling until we reach a person
One attempt is not follow up. If the first call goes unanswered, we make three attempts on day one and one more the next day, because many leads are not reached on the first try.
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We qualify before we book
We confirm the job type, the address, the urgency, and whether it falls inside your service area. Price shoppers and out of area requests get handled without eating your day.
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The appointment lands in your CRM
Booked jobs go directly into your system with clean notes attached. Perceptionist integrates with ServiceTitan and Housecall Pro, and has built custom API connections to other platforms for years. More on how our CRM integrations and call tracking work.
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You see every outcome
Reporting covers every lead we touched: response time, contact rate, and booked appointments. You will know your real speed to lead, possibly for the first time.
Calling hours: Perceptionist makes outbound lead calls until 9 PM on weekdays and 8 PM on weekends. Our inbound answering service, which picks up calls to your business, runs 24/7.
Where this fits
Internet lead follow up vs. an answering service
An answering service is inbound. Someone chose to call you, and the job is to not lose them. Internet lead follow up is outbound. The customer typed instead of calling, and now somebody has to pick up the phone and go get them. Many answering services only handle the first half.
Inbound
They called you.
The phone rings during a job, after hours, or on a Saturday. An agent answers live in your business name and books the work instead of sending it to voicemail.
That is our 24/7 contractor answering service.
Outbound
They typed, and waited.
A form comes in and nobody dials. No missed call shows up in your logs, so the loss is invisible. Internet lead follow up closes it by calling them back before your competitor does.
That is this service.
Running both together closes the gap. Inbound coverage catches the calls you would have missed. Outbound follow up catches the leads that never rang your phone at all. Together they make up the Perceptionist revenue capture system.
Who this is built for
Contractors buying leads faster than they can call them
Perceptionist has handled calls for home service businesses since 1998. Agents are trained on trade specific call flows, not a generic script, and every call is made in your business name. Internet lead follow up is built for owners who recognize themselves in this list.
- Spending on Google Ads, Facebook, or Angi and not calling every lead back within the hour
- Running crews in the field with nobody dedicated to outbound calls
- Watching cost per booked job climb while cost per lead stays flat
- Getting leads at 7 PM and calling them back at 9 AM
- Managing multiple locations where follow up quality varies by market
- Paying for leads you know never get a second call attempt
Perceptionist works across HVAC, plumbing, electrical, roofing, restoration, cleaning, home inspection, and multi location franchise networks. See every service we cover.
What you get with Perceptionist
Every internet lead called, qualified, and written into your schedule
- First call within 10 minutes of the lead arriving
- Three call attempts on day one and one more the next day
- Outbound calling until 9 PM weekdays and 8 PM weekends
- Website, Google Ads, Facebook, and Angi leads in one workflow
- Qualification before booking so your calendar stays clean
- Appointments written directly into your CRM
- Reporting on response time, contact rate, and booked jobs
- Agents who call as your company, with your script and pricing
Common questions
Internet lead follow up questions
What is internet lead follow up?
Internet lead follow up is the outbound phone call a business makes to someone who submitted a website form, ad form, or lead platform request instead of calling. Perceptionist handles those calls for home service contractors: a live agent aims to call the lead within 10 minutes, while the customer is still shopping, then qualifies the job and books the appointment in the contractor's business name.
What is speed to lead?
Speed to lead is the time between a customer submitting a request and a business making first contact. A Harvard Business Review audit of 2,241 U.S. companies found that firms that tried to contact a lead within an hour were nearly seven times as likely to qualify it as firms that waited an hour longer. Perceptionist aims to place the first call on an internet lead within 10 minutes, well inside that window.
How fast does Perceptionist call a new internet lead?
Perceptionist aims to place the first outbound call within 10 minutes of receiving the lead. The goal is to reach the customer while they are still shopping, ideally while they are still on your website, before they fill out a form with a competitor or call the next company on their list.
What happens if the lead does not answer?
Perceptionist keeps calling. Each unanswered lead gets three call attempts on the first day and one more attempt the next day, because many leads are not reached on the first try.
What hours does Perceptionist call internet leads?
Perceptionist makes outbound lead calls until 9 PM on weekdays and 8 PM on weekends. Perceptionist's inbound answering service, which picks up calls to your business, runs 24/7.
Which lead sources can Perceptionist follow up on?
Perceptionist follows up on leads from website form fills, Google Ads, Facebook lead forms, and Angi. Leads route to the Perceptionist team automatically, so nobody in your office has to forward them.
Can Perceptionist book appointments into my scheduling software?
Yes. Perceptionist integrates with ServiceTitan, Housecall Pro, ServiceMinder, and Inspection Support Network, connects to hundreds of other platforms through Zapier, and has built custom API connections to other CRM and scheduling platforms for years. Booked appointments arrive in your system with notes attached, not in a separate portal you have to check. Businesses without a CRM can use the Perceptionist scheduler instead.
Will the lead know they are not talking to my office?
No. Perceptionist agents call in your business name, follow your script, quote your pricing, and work inside your service area rules. To the customer, it is your company calling back.
How is internet lead follow up different from an answering service?
An answering service handles calls coming in. Internet lead follow up handles leads that never called at all. Perceptionist runs both on the same agent team with the same reporting, so inbound calls and internet leads are handled the same way.
How long does it take to get started with Perceptionist?
Setup typically takes five to seven business days, from signup to your first internet leads being called in your business name.
Get started
Stop paying for leads you never call
You already spent the money to make the phone ring and the form submit. The only thing standing between that spend and a booked job is somebody picking up the phone in the next ten minutes.