Contractor marketing is three jobs. Earn the call. Answer the call. Track what it became. Almost every piece of advice you will find on this topic, and every agency pitch you will sit through, covers only the first job. Rankings, ads, ideas, tips. Then the plan ends at the exact moment the money is [...]
Somebody built you city pages. Maybe an agency, maybe a previous marketing hire, maybe you did it yourself off a blog post. Thirty of them, one for each town in your service radius. They were supposed to catch every local search across your footprint. Most of them have never ranked for anything. The reason is [...]
Most advice about Google Business Profile treats it like a mini website. Fill in the categories, upload photos, post updates, gather reviews, watch your ranking improve. For a home service business it functions as something narrower and more valuable. It is a phone channel. A homeowner searching for an emergency plumber sees your profile in [...]
Your tech is on his back under a house, elbow deep in a cleanout. The phone rings. It rings again. Then it stops. The caller did not leave a message. They scrolled to the next plumber in the search results and called him instead. That was not a price shopper. It was a burst supply [...]
Your hands are inside a panel. The main is off, the meter is in your other hand, and the phone starts buzzing in your pocket. You cannot answer it. Letting go right now is how people get hurt. It rings out. The homeowner does not leave a message. They scroll down and call the [...]
Your tech is flat on his back under a sink with a wrench in his hand. The phone rings. He cannot answer it, because he is elbow deep in somebody's kitchen. So it rings out. The caller does not leave a voicemail. They hang up and call the next plumber Google puts in front [...]
It is a Tuesday in July. Your tech is finishing up a compressor swap in a customer's attic. Your dispatcher is on the phone with a parts supplier. Your cell rings, you cannot get to it, and the caller hears voicemail. That caller had a dead AC unit in a Florida house with two [...]
Missed Calls Are Costing Contractors Real Money. Here Is the Math and the Fix. You are on a roof. Your phone rings. You cannot answer it. The homeowner on the other end of that call needed a quote for a job worth $4,000. They did not leave a voicemail. They called the next roofing [...]
Your Answering Service Agent Is Your First Impression. What Are They Saying About You? When a homeowner calls your roofing company at 7 PM after a storm, they are scared and ready to book. The person who picks up that call either locks in the job or loses it. Not your marketing. Not your Google [...]
