Your call tracking dashboard says 142 calls last month. Local Service Ads drove 61 of them, organic drove 48, the rest came from paid search and your Google Business Profile. Good data. You can see which channel produced what. That is exactly what you bought it for. Now answer a harder question. How many of [...]

Most home service businesses can tell you what they spend on marketing. Far fewer can tell you what happens to a lead between the moment it arrives and the moment it becomes a job on the schedule. That stretch is where contractor lead conversion lives, and it is the least examined part of most operations. [...]

A homeowner submits a request for a water heater replacement. You get the notification. You get charged. So do three other contractors in your market, at the same moment, for the same homeowner. That is not a flaw in how Angi, Thumbtack, and HomeAdvisor work. That is how they work. Shared leads for contractors are [...]

You know your cost per lead. You can probably say it out loud right now, close to the dollar. It is the number you check when you decide whether to raise the Local Service Ads budget, whether Angi is still worth it, whether the agency is earning the retainer. It is also the number [...]

Your Local Service Ads were producing. Then the calls thinned out. Nothing changed on your end. Same budget, same service area, same profile, same reviews. So you check the account, see nothing obviously broken, and assume Google shifted something. Most contractors stop the investigation there. Here is what is usually happening instead. Local Service [...]

Open your Local Services Ads dashboard and look at the leads report. Not the total. Look at the individual rows. You will find calls you never spoke to. Charged leads with no conversation attached to them. A customer dialed, your phone rang somewhere, and nobody picked up, and Google still counted it. Most contractors see [...]

You increased the ad budget in January. Lead volume went up. Booked jobs did not. So now you are sitting on a report that says the marketing is working and a bank account that says otherwise, and you are about to have an uncomfortable conversation with your agency about it. Before you have that [...]